SEO Keywords for the Accounting Industry

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You might be reading the term “keywords” and already planning to shut it out of your mind, but stay a while and read on. SEO keywords for the accounting industry, really for any industry, can be confusing, and many business owners prefer to leave them entirely in the hands of their SEO experts.

While this is, of course, the right thing to do, because they can get confusing, it’s still a good idea to have a general understanding of what SEO keywords for accounting are and how they can be used for your benefit. Let’s take some of the mystery out of keywords for you.

Here’s what you need to know about SEO keywords for the accounting industry:
  • What is a keyword? Put simply, a keyword is a word or term that people will use when searching for something online. For example, if someone is interested in finding a new accountant for their business, they may use search terms like “small business accountant,” “cpa for businesses near me,” or “business accounting services.” – These are all keywords or keyword phrases.
  • Why are SEO keywords for accounting important? Keywords are important because they instantly provide a link between what someone is searching for, and what you offer. Keywords help search engines to know what your content is about and help to connect that content with your intended audience.
  • How do I know which keywords to use? You would typically need to put yourself in your potential client’s shoes. What would they type into Google when looking for the services you offer?

    We’ve got you covered, though! Download our list of the most impactful accounting keywords. Just click the button at the bottom of this post. You’ll receive a list of SEO keywords for accounting and bookkeeping firms.
  • How many SEO keywords for accounting do you need? This depends on the size of your website and the specific services you’re providing to clients. In general, we recommend one primary accounting keyword per page, as well as a few similar accounting keywords. It’s important that all of the keywords for a page are related.

    PRO TIP: Be clear! The more broad your keywords are, the less effective they are. For example, the keyword “w-2” might be highly relevant for your accounting practice, but it’s not specific enough to be useful.

    Is the searcher looking for information about w-2 vs 1099 workers? Do they want to know how to download a copy of their w-2? Are they wondering if there is a payroll service that takes care of all of the w-2 details so they don’t have to? If you’re not specific with keywords, you’ll either not show up in the search results, or you will, but not in a useful way.
  • How do I track keyword rankings? There are several ways to track the performance of SEO keywords for accounting. Ahrefs is a favorite with us, but there are several other tools as well. If you’re working with a marketing agency, they will have those tracking reports for you, so there’s no need to spend money to get the information somewhere else.

Wondering what the best accounting firm keywords are? Click below to download your free copy of the best keywords for the accounting industry.