Margott's Medspa Marketing Blog

Digital marketing tips, resources, & recommendations to help medspas grow.

5 Google Ads Mistakes Medical Spas Should Avoid

So your Google Business Profile is optimized (high-five!), and now you’re ready to maximize your Google Ads. While not true for every industry, clients who search Google for an accountant or bookkeeper are prepared to take action. That’s why the singular goal of your Google Ads is to place YOU in that lead’s line of…

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Should Medspas Offer Discounts or Not? (When and how to do it right.)

It’s the most recognizable (and protected!) color in branding history. A robin’s egg turquoise whose official name is Pantone No. 1837; the one that the rest of the world simply refers to as the “Tiffany Blue.” The epitome of luxury, Tiffany & Co. has stood resilient through the Great Depression, The Great Recession, and all…

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How’s Your Medical Spa Online Reputation?

Your ideal client is asking around about you. What are they hearing? Online reviews are today’s word of mouth; there’s simply no substitute for a solid online reputation. Any medspa that wants to be a leader in their local market, must make ongoing review collection a part of their marketing plan. Did you know that…

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A Disaster Recovery Plan for Your Medspa Website

The unthinkable happens. Your medspa website goes down or is loading in unrecognizable giberish. Panic sets in as you carry out all the basic checks, but nothing helps. This is when your website recovery plan swoops in to save the day. While things can and do go wrong regardless of how prepared you are, having…

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4 Powerful Tips for Your Medspa’s About Page

Every medspa needs a stellar About page on its website. It’s the second most visited page of any website for a reason. If your reviews are today’s word of mouth, your About page is the equivalent of eye contact, a smile, and a firm handshake. An About page done well increases the overall value of…

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