How to Easily Create Content for Your Accounting Firm (Even During Tax Season!)

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If you own or run an accounting firm, content creation may not be something you have much expertise with. You may not even have the time to do it on your own, especially when your focus is on serving your clients and growing your business.

When starting with content marketing, it may not be immediately apparent how you can leverage this marketing strategy for your accounting business. However, providing your existing clients and prospects with information that is pertinent to them can help you retain existing clients while attracting new ones – even during tax season.

Content Marketing for Accounting Firms

Content marketing is focused on providing valuable, relevant, and consistent content to attract and retain your target audience. The goals of content marketing vary from brand awareness to search engine optimization, engaging with clients, or educating potential clients, to name a few.

Content can be delivered via social media, email, blog posts, and more. And “content” isn’t to be confused with “text.” Content can be text, but it can also be videos, podcasts, graphics, etc.

Content for Accounting Firms

While content marketing can come in many different shapes and sizes, creating it could be the most challenging part for accountants, especially during the tax season.

Why? Because creating quality content takes time. And for many of us, coming up with ideas is one of the hardest parts of the process.

If you’ve decided to DIY content for your accounting firm, here are some ideas:

Create a Helpful Checklist

Checklists tend to be shorter and more straightforward. Instead of writing a long-form blog post, you can write a checklist to save time while providing relevant information to your target audience.

A few checklist examples are how to prepare documents for tax time, what events or changes in the past year your accounting professional needs to know about, or what steps someone should take if they receive a letter from the IRS.

Highlight Your Specialized Services

Creating content for your target audience that highlights your services is an opportunity to showcase your knowledge and expertise. These days, this kind of content works well as video.

You can establish yourself and your firm as an authority in your space by highlighting your specialized services. This helps new clients come to your firm prepositioned to work with you.

Showcase Your Client’s Results

One of the most effective ways to demonstrate your credibility is by sharing how your firm has helped other clients. This could include explaining how a client’s books were in disarray and how they’re now organized and easy to use. Or it could be sharing how you saved a client from paying too much on taxes.

Sharing client results is always good, but it’s even better if your clients make this content for you in videos or testimonials. Sometimes an interview style on video works best with clients. Don’t limit yourself here.

When it comes to content marketing for accounting firms, the possibilities are endless, and its power shouldn’t be underestimated. Give content creation your best efforts or work with professionals, like the Margott team, to help you. Schedule a Strategy Session to chat about your content marketing strategy.