The unthinkable happens. Your medspa website goes down or is loading in unrecognizable giberish. Panic sets in as you carry out all the basic checks, but nothing helps.
This is when your website recovery plan swoops in to save the day.
While things can and do go wrong regardless of how prepared you are, having a disaster recovery plan for your medspa website is vital. And it can make the difference between saving or losing your website.
Like a hotel’s emergency evacuation procedures, or a boat’s floatation devices and flares, you put these safety steps into place preventatively and hope you’ll never have to use them. A website recovery plan rescues your content if you’re confronted with the worst-case scenario.
Here are the essentials of a medical spa website recovery plan:
Just like writers keep a copy of their manuscript in case they spill coffee on the working one, you should keep backups of your medspa website. This is a non-negotiable step. If you lose your current website and don’t have a backup, you may need an entire rebuild.
It’s critical to store secure backups of your website externally to your hosting platform. Don’t just stop at one. Having 2-3 backups of your medspa website tucked away is a good start, but ideally, you have daily backups in place so that you always have the most recent version of your medspa website.
“It takes as much energy to wish as it does to plan.” Of course, our online world didn’t exist back when Eleanor Roosevelt said this gem, but it’s an excellent approach for your website. Designate someone to be responsible for maintaining and performing weekly security updates to the website.
When you maintain your website regularly, you’re more likely to catch something before it mushrooms into a bigger problem. And don’t forget to freshly backup your website before performing any WordPress, theme, or plugin updates.
Cosmetic treatment changes, sales events, specials, and new staff joining the team cause most medspas to update their website content fairly frequently. Just like saving your work when you were writing essays in school, remember to perform an extra backup after all major content updates.
Ideally, you’ll also have a second pair of eyes to confirm the content looks right on the live front end (to your website visitor) on both desktop and mobile. As a bonus, this can catch any embarrassing typos that slip by because you’re creatively too close.
Unfortunately, studies show that if a potential client goes to your website and it’s down, they move on to the next and rarely return. Now, multiply that by an unknown amount of time. Plus, it’s frustrating to pay for something that isn’t doing its job.
Of course, you have better things to do than sit and watch over your website 24/7. That’s why there are services that will monitor your website and ensure it’s online every 5 minutes. If it detects downtime, you will receive a notification so that you can jump into action to get your website back online as quickly as possible.
Passwords & Contacts
It’s essential to conduct a password audit every few months. Use only strong passwords for your website and store these using a secure password manager. Now’s also a great chance to audit who has access to your website’s backend and revoke it when necessary.
Also, review and note the contact details of any companies involved in hosting or managing your website. At a minimum, this valuable shortlist should include your hosting company, domain provider, and email provider.
Insurance for Your Medspa Website
Consider your medspa website recovery plan like content insurance or a vault that keeps your most valuable salesperson safe.
If you’re a Margott client, don’t worry! We have a website recovery plan in place for you. Don’t want to give it another thought? At Margott, we automatically safeguard our clients’ valuable digital assets. Schedule a Marketing Consultation today and get our expert recommendations for zero cost and no strings attached.
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