Digital marketing resources & recommendations for accounting professionals.
How to Easily Create Content for Your Accounting Firm (Even During Tax Season!)
If you own or run an accounting firm, content creation may not be something you have much expertise with. You may not even have the time to do it on your own, especially when your focus is on serving your clients and growing your business. When starting with content marketing, it may not be immediately…
How Accounting Firms Can Benefit From Specializing in a Niche
A handful of accounting firms have niched down to serve a specific type of client, but most accounting firms haven’t taken the leap yet. Serving a variety of clients can be fun and exciting, but it’s not necessarily the best path to efficiency, especially if you want to grow your accounting firm. As they say,…
Get More (and Better) Traffic with Your Accounting Firm Blog
We’re all aware of the importance of content marketing for your accounting firm. You may already have a blog that gets some organic traffic. But what’s next? The sad truth is that most accounting and bookkeeping firms aren’t doing the right things in the right way to successfully leverage content marketing, particularly when writing their…
Pro Secrets to Find Blog Topics for Accounting Firms
We frequently hear from accounting firms that they need help with developing ideas for blog topics. Essentially, there are so many options that it becomes overwhelming to choose anything specific. It’s led more than a few capable folks to analysis paralysis. Along the same lines, accounting professionals sometimes think their expertise doesn’t lend well to…
How to Create the Best Landing Pages for Accounting Firms
A landing page has one critical job. It needs to compel visitors to take action, whether sign up for an opt-in, schedule an appointment, or purchase a product. The best landing pages for accounting firms aren’t complicated. A landing page should be simple. It should be engaging, clear, and persuasive. If the landing page isn’t…
3 Free Ways Accounting Firms Can Increase Their Online Reviews
Did you know that online reviews are one of the top factors Google uses to determine whether or not to show a website in local search results? The value of online reviews shouldn’t be underestimated. Online reviews are today’s word of mouth. For an accounting firm to be a leader in its local market, online…
5 Clever Ways Accounting Firms Can Repurpose Content
Repurposing your content not only gives it a new lease of life, but you can also enjoy the benefit of time saved. Content creation is time-consuming, and the prospect of creating something from scratch can be enough to make any accountant, bookkeeper, or tax professional put it on the back burner. However, if you have…
How to Create a Website Disaster Recovery Plan
The unthinkable happens. Your website breaks, gets hacked, or sometimes completely stops functioning. You’ve carried out all the simple checks, but nothing helps. This is when your website recovery plan comes into action. These are put into place to prevent this kind of thing from becoming an issue. While things can and do go wrong…
Accounting Firm About Page Tips
Every accounting, bookkeeping, and tax firm should have a stellar About page on its website. It is the second most visited page of a website, after all. An About page done well increases the overall value of your accounting firm’s brand. It’s a trust factor that helps visitors understand how your accounting firm can help…
Optimize Your Accounting Firm’s Google Business Profile
An optimized Google Business Profile (GBP) is a crucial component of a successful local marketing strategy for accounting, bookkeeping, and tax firms. It’s one of the top factors in getting a business into Google’s Map Pack. Sadly, while most accounting firms have a GBP, they’re often left neglected and missing out on the opportunities a…
Is SEO for Accountants the Right Choice for Your Firm?
When considering SEO for accountants, it’s important to note that it’s not a one-size-fits-all. Many business owners make the mistake of thinking SEO is a one-and-done task to check off the list of things to do to market your company. In truth, good SEO takes time, and if you’re not able to commit long-term, you…
The Value of Short Emails
Emails come in all shapes and sizes. While there’s no right or wrong length, shorter emails can be extremely valuable for your accounting firm. With the speed of technology, specifically the internet, our attention spans have decreased over the years. It’s been said that humans now have an 8-second attention span, approximately the same as…
5 Reasons Your Accounting Firm Needs a Blog
When I consult with accounting and bookkeeping businesses and share tips to skyrocket their growth, I often recommend that they incorporate consistent blogging. This often comes as a surprise because people don’t often associate blogs with revenue generation. They can be seen as a waste of time and energy, especially when you have so many…
Your Accounting Firm Doesn’t Have a Traffic Problem
Many accounting firm owners think that they’ll grow their firm if they could figure out how to drive more traffic to their websites. They tell themselves, “I know our accounting services are great. We just need to get in front of the right people, and they’ll LOVE our services.” In other words, “I need more…
The Ultimate Digital Marketing Checklist for Accounting Firms
This FREE checklist reveals how to get your online marketing right for your accounting business. This checklist will help you identify what is missing from your current marketing strategy and what you need to focus on next to take your accounting firm to the next level.